Harvard Business Review: When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand
Harvard Business Review

Cat Yu for HBR In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies. Consider advanced chatbots, like Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana. Thanks to the simplicity of their conversational interfaces, Read the full story

Shared from Apple News

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s